Dear Sirs,
Tourism Incentive Program for 2024.
The measures that will be implemented, the beneficiaries of funds, the conditions for the allocation of funds, the amount of funds, the criteria and the procedure for the allocation of funds are defined.
The aim of the Program of Incentive Measures is to enrich and improve the quality of the tourist offer while improving marketing activities in order to attract tourists from new emitting markets, in the direction of generating higher revenues in tourism, extending the tourist season, increasing the level of occupancy of accommodation capacities, consumption and employment.
In this way, preconditions are created for ensuring the sustainable development of tourism, because all projects that will be supported through the Program of Incentive Measures ensure proper management of the destination (development of a year-round product, more balanced regional development), development of the socio-economic component (creation of new jobs, support to existing businesses and entrepreneurship), preservation of cultural and historical heritage (support to cultural projects as a basis for the preservation of identity) and Compliance with principles and standards relating to environmental protection.
The program can be found at the following link: PROGRAM OF INCENTIVE MEASURES IN THE FIELD OF TOURISM FOR 2024
The program includes five support measures, namely:
Ministry of Tourism, Ecology, Sustainable Development and Northern Development:
Measure I – Support for the organization of events/festivals,
Measure II – Improving the offer and raising the quality of services in rural tourism,
Measure III – Development of sustainable tourism products and services that enrich the tourist offer in cultural, sports, recreational and adventure tourism.
Public calls for these measures can be downloaded from the Ministry’s website.
National Tourism Organization of Montenegro:
➢ Measure IV – Support for the development of MICE tourism;
➢ Measure V – Support for the improvement of organized air arrivals through a joint marketing campaign with tour operators
Attachment 1 – Registration
Annex 2- Program
PUBLIC CALL for submitting a request to support the implementation of a joint campaign with tour operators
Attach 1- Application form
Attach 2 – Program
Funds for incentive measures are allocated through public calls implemented by the Ministry of Economic Development and Tourism and the National Tourism Organization of Montenegro.
Public calls are published and more information can be found at the link:
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